TELECOMMUNICATIONS
Mobile Network Operators are continuously introducing new products and services to meet the ever growing demand for mobility in today’s fast moving world, while simultaneously attempting to make such services increasingly relevant to, and affordable by the poorest members of society. One innovative
application of mobile technology that has attracted considerable attention in recent months is the provision of financial (or M-banking) services.
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Glo M-Banking |
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Background |
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InterSwitch commenced integration discussions with Glo-mobile prior to the sale of the first Glo SIM pack. The design and implementation of the Glo M-Banking service commenced in July 2003, and completed in July 2004. Glo M-Banking product was launched in March 22nd 2005, after series of tests and pilot. |
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Challenge |
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The fundamental challenge faced was creating suitable awareness and knowledge of the product for the banks as customer sign-up was dependent on the banks. Various bank branch staff (especially customer care) had a hard time coming to a reasonable awareness of the Glo m-Banking product.
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